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“There’s something that reflexively or intentionally is mollifying the right wing,” said Angelo Carusone, president of Media Matters.Īdam Conner, who worked for Facebook in Washington from 2007 to 2014 and is now vice president of Tech Policy at the liberal Center for American Progress Action, told POLITICO that “it’s absurd for Facebook to say this is just something that’s playing out in a neutral way.

DAILY WIRE NEWS RIGHT WING TV

The liberal group Media Matters, which is mostly known for tracking conservative TV and radio, now monitors 5,250 Facebook pages and groups that they’ve determined are either influential or of concern, according to spokesperson Laura Keiter. This focus on organic posts is why the success of Bongino and Shapiro has caused so much frustration on the left, along with accusations that Facebook has a conservative bias. Essentially, it’s the difference between “earned media” - or coverage of the candidates by news outlets - and paid TV ads. Both parties are fighting for high engagement in organic content, which is much more widely seen. Trump and Biden have spent over $173 million for ads on the platform so far and are expected to spend tens of millions more, according to the company’s political ad tracker (Trump over $109 million and Biden over $64 million).īut ads are only one battleground. It has also ratcheted up the brawl between the left and the right over the social network weeks before the election, as both parties try to influence the platform’s policies.Īfter Trump effectively leveraged Facebook in 2016 to help make up for a significant cash disadvantage, it has become a pivotal theater in the electoral war. The growth of right-wing content on the platform has enraged liberals, who accuse the social media giant of kowtowing to the right out of fear of being painted as biased toward the left. Former Labor Secretary Robert Reich and the Facebook savvy Occupy Democrats are among the pages that occasionally hit such levels of engagement. Left-wing posts make the daily top-25 much less frequently. Trump’s personal page also regularly makes the top of the list, in effect allowing him to become a publisher in his own right and navigate around the traditional media. In the final stretch of the 2020 campaign, the Facebook posts with the most engagement in the United States most days - measured by likes, comments, shares and reactions - are from conservative voices outside the mainstream media: Dan Bongino, Ben Shapiro, David Harris, Jr., Franklin Graham and “Blue Lives Matter,” according to the Facebook-owned tool Crowdtangle. People respond to engaging emotion much more than they do to, you know, dry coverage.This wasn’t invented 15 years ago when Mark Zuckerberg started Facebook.” “It’s why tabloids do better than the, and it’s also a human thing. That’s not invented by social media - you just see those reflexes mirrored in social media, they’re not created by social media,” the executive added.

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